About me

Creative Director and strategic thinker with more than 20 years of experience in Communication and Advertising...

Commitment and multi disciplinary thinking is at the core of what I do, I believe in work that inspires and drives a positive change for people, for the planet , and for the industry.

Strongly committed to issues relating to major causes ( human right, equality, nature, children, women, ...).

I benefit from a rich and broad multi-sector experience and I have supported numerous institutions, private and public, global and local brands, at the national and regional levels.

I also worked as creative crowdsourcing for a wide range of international brands and my work has been recognized with awards from several platform.

I was honored to be part of the jury of several international festivals like Cristal Summit, Phnx / AdForum, ADStars ...


Advertising, Art Direction, Creative Direction, Strategy Planning

Sector Experience

Advertising, Communications


Ariel, Barilla, BIC, Boston Tea, Bouygues Immobilier, Canada Dry, CGI, CIH Bank, Clear Shampoo, Crédit Agricol, Crédit Du Maroc, Daya, DHL, Dole, Duracell, Febreze, Ferrero Rocher, Honda, Kraft Food, L'Oreal, LG Electronics, Mido FOOD, Motorola, OCP, Ola Energy, Oral B, P&G, Seat, SKII, Sultan TEA, Vidal Sassoon, Viks, Vivalis, Wafacash

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Annual 2021 ShortlistStop Violence Against WomenCovid19 Annual 2021 ShortlistStop Violence Against WomenSocial Good
Top 25 Creative Director Project featured:Support This Ability
on 11th May 2021
Project featured:Stop Violence Against Women
on 19th May 2021
Project featured:Less Plastic, More Life !
on 4th June 2021
Project featured:Violence leaves indelible scars
on 7th June 2021
Project featured:Donate blood, Save Lives.
on 15th June 2021
Project featured:Time to Stop Illegal Work
on 6th August 2021
Project featured:The game to be won
on 11th August 2021
Project featured:Help Afghanistan
on 2nd September 2021
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Samira Rafi has been a Contributor since 8th July 2021.

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Tagged Job Titles
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
French English and Arabic
Creativepool member since 9 May 2021