About me

Having lived and worked across Europe, the Middle East and North America, I am a truly global award-winning Creative Director. With experience spanning every aspect of the industry - from branding to retail, editorial design to cultural events - I have a particular passion for packaging design and collaborating with artists.

Counting Diageo as a long term client of over 12 years, I currently lead Vault49's work with Baileys, Smirnoff and Diageo's Innovation team. Agency of record for Propel, pushing through innovation with Gatorade Water launch in 2024. Overseeing 360 brand experience projects across a mix of CPG and lifestyle brands.

Outside of the studio, I have an array of side hustles that keep me busy, including designing and selling my own products, publishing a children's book, and a love for all things theatrical.

Sam's achievements

Judging

Sam Wilkes has sat on the Creativepool Annual jury.

Annual 2025 Judge Design Agency of the Year

Annual 2022 Judge Illustration

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