About me

Having lived and worked across Europe, the Middle East and North America, I am a truly global award-winning Creative Director. With experience spanning every aspect of the industry - from branding to retail, editorial design to cultural events - I have a particular passion for packaging design and collaborating with artists.

Counting Diageo as a long term client of over 12 years, I currently lead Vault49's work with Baileys, Smirnoff and Diageo's Innovation team. Agency of record for Propel, pushing through innovation with Gatorade Water launch in 2024. Overseeing 360 brand experience projects across a mix of CPG and lifestyle brands.

Outside of the studio, I have an array of side hustles that keep me busy, including designing and selling my own products, publishing a children's book, and a love for all things theatrical.

Skills

Art Direction, Brain storming, Brand / Logo Design, Brand Stategy, Branding, Creative Direction, Editorial Design, Event Design, Exhibition Design, Graphic Design, Icon Design, Packaging Design, Painting, Pattern Design, Point of Sale Design, Street Art

Sector Experience

Beauty, Beverages, Communications, Food & Beverages, Sports

Awards

D&AD Award - Wood Pencil, DBA Design Effectiveness Award, Dieline Awards Bronze, Dieline Awards Gold, Dieline Awards Shortlist, Dieline Awards Silver, PentAward - Bronze, PentAward - Gold, PentAward - Silver, San Francisco World Spirits - gold

Clients

Boston Beer, Diageo, Gatorade, PepsiCo Design & Innovation, Tropicana