About me
I have 13 years experience working in Digital Media, Sponsorship and Strategic Partnerships at a global level.
As VP of Global Strategic partnerships at the music recognition app Shazam my intimate product knowledge and the requirement to understand the DNA of our strategic partners meant I had the ability to shape product strategy for mutual benefit as well as activate highly innovative and often ground breaking marketing activations utilising Shazam's audio, visual and beaconing technologies as well as working with a team of data scientists to weave stories from their 1st and 3rd party data for commercial benefit.
Having been a part of Shazam's success story and the sale to Apple I wanted to round off my technical capabilities and was given opportunity to lead Product Development and Innovation at the sports tech start Unscriptd lead by Ex Nike Chief Exec Brent Scrimshaw. Working with a team of developers I lead the build of a social content publishing and distribution platform and partner app that we distributed to the worlds top sports stars and sold in to the worlds biggest biggest sporting brands. Along side the build of the product I also created an elite influencer network which utilised sports stars social data to create innovative content activations for their sponsors and other paid brand campaigns.
Im currently occupying a Product role at an HR tech start up tackling Diversity and Inclusion in business.