Sam's work

I'm a dynamic and committed graphic designer based in Leeds with over two years of experience. As Lead UI Designer for Asda's Rewards App, I oversee design direction and key interface features, while contributing to various projects across the business.
I'm particularly inspired by the impact of Constructivism on modern design and its ongoing influence. Sustainability is also central to my work, as I aim to contribute to a greener future through mindful design. I approach every project with a focus on innovation and problem-solving, viewing success as a journey of continuous improvement.