About me
What I really enjoy is plucking a surprising idea from a well written brief that is engaging and/or useful for the consumer, and exactly what the brand needs. I write pithy headlines, compelling copy, entertaining scripts too and develop ideas and campaigns that work cohesively across all channels.
I have solid appreciation of what makes content 'sticky' and shareable - human truths and stories; something fresh and surprising or genuinely useful. I'm also a pretty handy Art Director with a competent eye, and excellent at Photoshop, and can put decks together with Keynote and edits in Premiere.
I work hard and effectively on my own, and I love working in teams, be that with other creatives, planners, account handlers or developers etc. At Publicis London I mentored the new joiner creatives. And I have plenty of experience 'dealing with clients', which always seems a strange expression since most of them are very nice indeed!
I've worked ATL and online at AMV, Mother, BBH, Rainey Kelly/Saint, Glue London and Publicis London amongst others and in my last freelance role at Santo I was the CD. In the process I've made work for cars, supermarkets, FMCG, pharmaceuticals, airlines, beers, whiskys, telecoms and charities.
Skills
Advertising, Art Direction, branding., Copywriting, Creative Direction, Photography, Photoshop
Sector Experience
Awards
ANNAs, Cannes Lions - Bronze, Creative Circle Award - Silver, Diageo, Webby Award
Clients
Airbus, Dacia, Easyjet, Heineken, Libero, Liberte, Longmorn, Renault, Tempo, The Glenlivet, Vodafone