About me

With 20 years' experience in Global Communications, Marketing, and PR, I'm extremely proud to join Ivanti, having been recognized as a subject matter expert and thought leader in my field. As Head of Security & Compliance Communication at AWS, my remit was to drive visibility, while positioning AWS as trusted advisers and providers of security services and solutions. My work experience, while focused in security and compliance, has ranged from product management, product marketing, marketing, and PR - giving me great experience and knowledge within Cybersecurity, Cloud Technology, Crisis Communications, Marketing and Public Policy. Core skills include:

▲ PR strategy, planning and delivery across Executive Leadership, Corporate Profile and Public Sector.

▲ Creating and executing communications which educate and influence customers and prospects.

▲ Delivering engaging, persuasive content which optimize and amplify multi-channel coverage.

▲ Identifying and responding to key Security trends, including Endpoint, Cloud and Mobile.

▲ Identifying partners who will add credibility to campaigns and help to break through the noise.

▲ Building relationships with Reporters and Analysts, educating them on the value of AWS services.

Whatever the individual task, the unwavering focus is to position AWS as a respected market leader by actively shaping public attitudes and earning mindshare in discussions around current trends and potential future threats.

As a business, AWS is truly customer-centric. When it comes to my particular contribution, this means at the heart of every piece of work is the simple question "how will this benefit the customer

Work
Articles
Achievements
Activity

Sal's achievements

Judging

Sal Viveros has sat on the Creativepool Annual jury.

Annual 2025 Judge PR Agency of the Year

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