About us

Since 1992, Sahara’s collections have been inspired by global travel and adventure. Sahara remains a successful, independent, creative thinking, family-run business, with a growing portfolio of 13 own-brand stores, a rapidly growing e-Commerce store & 120 wholesale stockists.

Sahara targets the discerning woman who appreciates quality & style over trend-led fast fashion, who might also feel overlooked by high street fashion. The label is renowned for its relaxed, unstructured fits; its silhouettes are creative, often asymmetric in unusual, textural fabrics and unique colour palettes.

Sahara London's Inspiration Pool

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