Saddington Baynes
London
ABOUT
To promote the Lab Series skincare range, we were approached by Estée Lauder to produce their latest Valentine’s Day campaign.
Recreated in photorealistic CGI, we sculpted their products’ textures - including gel, cream, foam and water lotion - into heart-shaped visuals to spread some Valentine’s love on their website and social channels.
Applying the brand’s minimalist aesthetic, our artists comped the images into different neutral background colours to emphasise the textures' consistency and product quality.

Back to Lab Series "LOVESERIES" project
Robinson Gracious
Video Editor, Freelance
Kenya
Anthony Malov
3D generalist
Ukraine
Kenny Rose
Graphic Designer
United States