ABOUT

To promote the Lab Series skincare range, we were approached by Estée Lauder to produce their latest Valentine’s Day campaign.



Recreated in photorealistic CGI, we sculpted their products’ textures - including gel, cream, foam and water lotion - into heart-shaped visuals to spread some Valentine’s love on their website and social channels.

Applying the brand’s minimalist aesthetic, our artists comped the images into different neutral background colours to emphasise the textures' consistency and product quality.

MADEIT CREDITS

Project featured: on 1st June 2022 Contributor:

Saddington Baynes has been a Contributor since 19th April 2016.

Invite x3

Lab Series "LOVESERIES"

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