ABOUT

THE BRIEF
Collaborating with super-talented photographer Joe Windsor-Williams, our specialist Automotive team were tasked with creating a distinctive set of emotive images for the launch of the all-new Acura MDX, designed to perfectly reflect Acura's premium brand styling.

THE SOLUTION
By seamlessly integrating our innovative on-set augmented reality visualisation tools whilst on the road alongside HDRi dome capture, we produced a variety of real-time angle selections of the MDX. So we were able to gain approval of all camera angles and lighting much faster on set, giving us more time to craft believable and engaging stills.