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About me

I'm an enthusiastic wordsmith with experience across all areas of Organic Digital Marketing.
I began my career as copywriter, crafting compelling content for brands from leisure to legal.
Along the way, I gained knowledge and experience in SEO and Content Strategy, and pivoted to offer more consultative content support. After all, in-house teams tend to know their content inside out; so I'm best placed to bring fresh eyes and guidance for how to maximise visibility, readability, and conversion.
Above all, I am an enthusiastic, versatile and self-motivated extrovert, who's always up for a challenge.
I pride myself on being well organised, with excellent communication skills - and a knack for creating spreadsheets that keep everyone on track! Above all, I'm a stickler for detail and accuracy - traits that pay dividends in my work as a writer, auditor, editor and manager.
As the Head of Content at CTI Digital, a lead a team of content and SEO specialists. For some clients, we offer fully-outsourced content support. For others, we work as an extension of their in-house team. And, for many, we step in on a project-by-project basis to ensure that they have the structures and governance required to underpin future content creation.
There's nothing I enjoy more than helping a large organisation to unearth and untangle a bloated content library. From auditing content, to buzzing around an interactive workshop session, I like to identify opportunities to improve content and to make life easier for everyone!

Highlight projects/clients include:
Visit Britain/Visit England, Greater London Authority, Manchester Metropolitan University, Durham University, Kingston University, Hays Recruitment, Chester Zoo, British Council, Little Greene, Alton Towers Resort, Right at Home & many more!

Details

ContractPerm

LocationManchester, United Kingdom

Skill LevelSenior

Tagged Job TitlesContent Manager, Digital Marketing Manager, Copywriter - SEO specialist

Recommendations

Currently No Recommendations

Awards

northern digital awards

Activity

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Followers2

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Creativepool member since 14 March 2025

Work
Articles
Achievements
Activity

Sacha's achievements

Site Achievements

Top 25

Judging

Sacha Crowther has sat on the Creativepool Annual jury.

Annual 2025 Judge Digital

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