About me

I tie creative and strategic thinking together to solve complex business problems, elevate a brand's presence and build better ways for organisations to live in the world.

Alongside setting up two of my own design studios, I've worked in a number of London's top creative agencies. I have a unique range of experience across sectors that include professional services, technology, telco, transportation, as well as luxury fashion, retail, and property. I've worked with clients big and small, creating brands for McKinsey & Company, Vodafone, Ericsson, Deloitte and Uber to name a few. My particular specialism in the arts and cultural sector has seen me collaborate with clients across publishing, art, theatre and design; including Shakespeare's Globe, the Serpentine Gallery, The Design Museum and the British Council.

I have picked up awards along the way. Recognition has come in accolades from D&AD, Brand Impact, Art Directors Club New York, One Show, Red Dot and Tokyo Type Directors Club. My work has been featured in numerous national and international publications as well as several group exhibitions and solo shows.

I have a passion for nurturing the next generation of design talent and sharing knowledge. I've been heard on Monocle's M24 Radio, in university lectures, taken part in higher education mentoring schemes and D&AD portfolio surgeries.