Ryan Edy Photographer

ABOUT

CHALLENGE

Create a brand and product campaign that resonates with serious cyclists

IDEA

An 82 year old man cycles 100km a day in Summer & 60km a daily in Winter. Driven by an iron will, a steel bike and Dutch apple pie. Albert vd Bosch, an ex Brigadier, plans his own routes, makes his own sandwiches and builds his own bikes. What a wonderful story to tell for the brands Campagnolo, Gazelle, Rapha and Reynolds, shot in December in the dank Dutch landscape, produced as a limited edition magazine.

MADEIT CREDITS

  • Gazelle Bikes / Rapha ClothingClient
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