. . .

About me

A commercially driven, multi-award-winning creative leader delivering a unique blend of brand funded entertainment, social and digital marketing.

"I help brands reach audiences by making the kind of content they choose to engage with at every stage of the consumer journey."

I've worked at brilliant creative independents like Mother, big multinational networks like Havas and cutting edge TV channels like Channel 4. I've founded an agency and sold an agency in Drugstore, developed and written on award-winning TV shows at Endemol Shine Princess Productions and have been optioned three times through Freemantle's scripted comedy's arm, Hare and Tortoise.

A writer & art director by trade with a background in television, advertising and digital marketing, I draw from my experience of all disciplines to create higher engagement and performance at every point of the consumer journey.

At Cheil I led an immensely talented and diverse creative department covering film, technology, UX, social, audio and design. Using a mix of strategic insight, problem solving and craft we help brands connect with people in more meaningful ways.

Joining the management team in 2018, I helped Cheil achieve year on year growth, delivering new business wins in Etihad, NIVEA, NIVEA Men, Red Bull and Dishoom across social, ecommerce and brand funded entertainment.

2020, I was appointed to the role of European Creative Chairman helping set the agenda for creative leaders across the Cheil network. Last year, I steered Cheil UK to more major awards than in the past four years and as a member of the WW Creative Council helped take the network into the WARC top 20.

I've won awards at One Show, Webby, D&AD, Clio, Kinsale, Epica, Creative Circle and New York Festivals among others and have been lucky enough to be on the jury at several big award shows including Webby, New York Festivals, Kinsale, Shots and Creative Circle.

In 2018 set up Film Labs, a one of a kind placement scheme helping young directors from all backgrounds break into the industry.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesExecutive Creative Director

Achievements

ShortlistedJudge

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Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Content, Copywriting, Creative Direction, Digital Marketing, Packaging Design, Script Writing, Writing

Activity

Connections2,030 Followers2,541 Following2,167

Likes6

Creativepool member since 25 February 2019

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Who likes Russell's work

Mohamed Liyas

Anastasia Domash

Vadym Aseiev

Scott Nellis aka Manic Minotaur