About me

I'm a Head of Design with Executive Creative Director experience and over 20 years of leading brand architecture, design strategy and creative transformation. For 16 of those years, I helped shape Capitec into one of South Africa's leading fintech and service-led banks. I led a national brand refresh that improved differentiation by percent (Kantar BrandZ) and embedded scalable design across 500 branches and digital platforms. At Capitec, brand architecture meant shaping how the brand scaled across products, channels and environments, and guiding the integration of Mercantile Bank post-acquisition into a unified brand experience. It confirmed what I've always believed: brand design isn't just how things look, it's how they work, scale and lead across every touchpoint.

I bring together design thinking and business insight to solve complex challenges, lead high-performing teams and build scalable systems that connect brand, product and experience. I'm also exploring how tools like generative AI can accelerate ideas, unlock value and sharpen creative output.

I create the most impact when design drives brand, culture and scale. I'm not here to decorate the surface. I build foundations that last, stories that stick, and teams that move businesses forward from the inside out.

In 2024, I moved to the UK and took a sabbatical to reset, recalibrate and refocus on where I can create the most impact next. I'm now looking to join a team that sees design as a strategic driver, not just a visual finish. For me, creative leadership should fuel growth, shift perception and give brands an edge.

If you're building something ambitious and want design to lead the way, let's connect.

WHAT I DO BEST:

- Lead creative strategy and execution for business growth
- Solve problems and unlock value through design thinking
- Simplify complexity into scalable brand and product systems
- Connect vision to delivery through storytelling and influence
- Apply AI to accelerate ideas and sharpen creative outcomes
- Build and lead high-performing, cross-functional design teams

CREATIVE AND COLLABORATION TOOLS:

- Adobe Creative Cloud
- ChatGPT
- Apple Keynote
- Milanote
- Video Conferencing Platforms