About me

Over 20 years of designing and creating innovative interactive experiences across a variety of genre & audiences. A vision holder & developer of the creative process, specialising in the use of emerging technologies such as AR & VR.

Previously a Creative Director at Sony Interactive Entertainment's London Studios, developing unique gameplay experiences showcasing and introducing PlayStation VR to the world.

Russ joined SIE London Studio in 2007 and inherited the EyeToy Play(TM) franchise. Going on to create a number of new gaming IP's, the BAFTA nominated EyePet(TM) & award winning Wonderbook(TM) franchises. Wonderbook: Book of Spells. The foremost giving Russ the unique opportunity to work in close creative collaboration with J.K. Rowling. Over the past 10 years Russ has focused on bringing new audience to the PlayStation family through the use of AR & VR technologies. Most recently developing PlayStation(R)VR Worlds, supporting the announcement and launch of PSVR & the award winning The Chainsmokers Paris VR (RAINDANCE- BEST BRANDED EXPERIENCE).