About me

I'm a hands-on conceptual creative director with global experience. I started my career in Melbourne creating work that defied the status quo. From hidden pizza restaurants promoting the Yellow Pages, to tagging fish with tracking devices for Carlton Mid. I then moved to one of the biggest agencies in the world, BBDO New York. It was there I honed my craft working on big budget briefs for global brands including Guinness, Starbucks, and Pepsi.
Eventually I returned home to Melbourne's Clemenger BBDO where I helped the agency become the 2017 Cannes Lion Agency of the year.
I'm also a regular lecturer, judge and mentor to Australia's up and coming creative talent.

Russel's work

The Plastic Forecast

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