Rupert Allcock Creative Director

ABOUT

BMW C1, a revolutionary motorcycle designed to be extremely safe, and therefore legal to ride without a helmet.

Insight: From a safety perspective, the C1 is so safe it's almost like an extension of the helmet.

AWARDS

Cannes Lions - Shortlist
Loeries - Silver
One Show - Merit

MADEIT CREDITS

  • BMW, BMW MotorradClient
Add yourself to this project

Who liked - BMW C1 'No Helmet Required'

Back to BMW C1 'No Helmet Required' project