Rupert Allcock
Creative Director
ABOUT
BMW C1, a revolutionary motorcycle designed to be extremely safe, and therefore legal to ride without a helmet.
Insight: From a safety perspective, the C1 is so safe it's almost like an extension of the helmet.
AWARDS
Cannes Lions - Shortlist
Loeries - Silver
One Show - Merit
MADEIT CREDITS
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BMW, BMW MotorradClient
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Rupert AllcockArt Director, Direction of Photography, Retouchi
