About me

An award-winning Senior Art Director with a career spanning multiple world-class advertising agencies in London, Johannesburg and Dubai. A strategically led conceptual thinker with a broad base of creative skill sets, from digital and social media to film and print. Experience on a range of brands from blue-chip multinationals to small start-ups. Excels autonomously or in a creative team. Strong interpersonal skills that focus on building meaningful and positive relationships within both the creative department and the overall agency. Prioritises and multi-tasks fluently in a dynamic, deadline-driven environment.


Advertising, Art Direction, Brain storming, concept development, Copywriting, Creative Direction, creative team, Desktop Publishing, Digital Art, Digital Marketing, Direct Mail, Editorial Design, Graphic Design, Icon Design, ideation, Illustration, Image Retouching, Point of Sale, Problem Solving, Social Media, Storyboarding, Studio Management, Team Management, Typography, UX/UI, Visual Layout, Visualising, Web Design

Sector Experience

Advertising, Agriculture, Automotive, Banking, Books & Periodicals, Catalogues & Brochures, Communications, Creative Services, Design, Digital (SEO, PPC, SEM...), Finance, FMCG, Food & Beverages, Healthcare, Hotels & Resorts, Insurance, Mobile, Newspapers, Outdoor, Packaging, Pharmaceutical, Photography, Point of Sale, PR, Print, Retail, Sales / Business Development, Social Network / Community, Sports, Telecoms, Television, UI / UX


Cannes Lions - Shortlist, Dubai Lynx  - Winner, Loeries - Craft, Loeries - Gold, Loeries - Silver, New York Ad Festival - First Prize, New York Ad Festival - Third Prize, New York Festival - Finalist, One Show - Bronze Pencil, One Show - Merit


Absa, Adcock Ingram, Be Military Fit, BMW, Cell C, Chevrolet, Citadel Wealth Management, Citibank, City Lodge, Danone, Diageo, Discovery, Fedgroup Investments, Ford, GlaxoSmithKline, Gulf News, International Observatory of Human Rights, Investec, L'Oreal, Leroy Merlin, MasterCard, MTN, Nivea, SAB Miller, Standard Bank, Telkom, Times Media Group, Unilever, Visa, Vodafone, Zurich Insurance

Currently No Recommendations
Top 25 Art Director Project featured:Times Have Changed – Sunday Times
on 6th November 2020
Project featured:A book will never let you down
on 17th November 2020
Project featured:National Council for the Blind – Right to Sight
on 14th January 2021
Project featured:A daily with everything you need
on 26th February 2021
Project featured:BMF (Be Military Fit) Social Media
on 5th August 2021
Perm, Freelance, Temp-Perm, Remote
Skill Level
Middleweight, Senior, Director
Creativepool member since 5 November 2020