About me

With more than 12 years experience in developing international communications campaigns in the pharmaceutical industry, I have developed a deep understanding of the pharmaceutical marketplace and what makes brand communications successful. Having first started in Public Relations where I learned how the power of the media can turn a brand into a powerful force, I then moved into Advertising where supporting my teams in delivering powerful creative work that transforms brands and changes behaviour is what I strive to deliver.
My campaign development experience has included global media campaigns, advocacy development, crisis management, as well as classic 'below the line' healthcare professional promotional campaigns, through to 'above the line' integrated consumer campaigns covering all the main channels: print, TV, radio and online.