About us

Rufus Leonard is an independently-owned brand experience agency. Nearly three decades of organic growth, built on two core pillars of design and digital, have seen the agency develop a unique breadth and depth of offering which includes brand optimisation, service design, organisational engagement and technology. As Brand Experience Engineers, our mission is to create transformational brand experiences for some of the UK’s leading brands including Lloyds Banking Group, British Gas, BBC, Macmillan, the AA, British Red Cross, Royal Mail and Aviva.

Named The Drum’s #1 Elite agency for design and its #4 Elite agency for digital 2016, Rufus was featured in the 2016 Sunday Times 100 Best Small Companies.



Sector Experience

Automotive, Consumer Durables, Government


b2b marketing, BIMA Awards, DBA Design Effectiveness Award, financial services forum awards, Sitecore Gold Partner, The Drum Award, Transform Awards


aviva, BBC, British Gas, British Red Cross, John Lewis Partnership, lloyds banking group, London Business School, Macmillan Cancer Support, Natilik, Odeon, Pizza Express, Premier Inn, Royal Mail, Stagecoach, The AA, The Prince's Trust, The Share Centre

Trade Associations

bima, Design Business Association DBA, the marketing society

#58 Ranked Design Agency
Currently No Client Rating
Project featured:Driving effective change at pace
on 23rd April 2015
Project featured:My Footprint
on 12th November 2020

Rufus Leonard has been a Contributor since 22nd January 2020.

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101-250 People
Creativepool member since 29 January 2010