About us

We’ve been building category-defining service brands through design and technology for over 30 years.

We were born of a fascination with people-led service organisations and a frustration that they often fail to achieve their full potential. Our founders, Neil and Darrel, started Rufus Leonard to have long-term partnerships enabling our clients to become and remain outstanding in their categories.

We work best with ambitious organisations whether they are established, wanting to retain or regain their category leadership, or scale-ups in the process of defining new categories.

We are fiercely independent. Our independence also means we’re able to partner with other best of breed specialists. We are proactive members of both the Harbour Collective and Alliance of Independent Agencies.

Skills

Branding

Sector Experience

Charity / Not for profit, Education, Finance

Awards

b2b marketing, BIMA Awards, DBA Design Effectiveness Award, financial services forum awards, Sitecore Gold Partner, The Drum Award, Transform Awards

Clients

aviva, BBC, British Gas, British Red Cross, John Lewis Partnership, Lego Foundation, lloyds banking group, London Business School, London Stock Exchange Group, Macmillan Cancer Support, Natilik, Odeon, Pizza Express, Premier Inn, Royal Mail, Stagecoach, The AA, The Gym Group, The Prince's Trust, The Share Centre, the student hotel, WWF UK

Trade Associations

bima, Design Business Association DBA, the marketing society