About me

Rowena Curlewis is CEO and co-founder of leading drinks design specialist Denomination. Denomination is an award-winning drinks design agency with an impressive track record of creating memorable, highly individual drinks brands. Coming up to its twentieth year, the studio has offices in Australia, the UK and the US. Denomination's clients range from large global players to tiny start-ups, and their work shows impressive scope and diversity in the wine, spirits, cider, beer and non-alcoholic drinks markets. Awarded Drinks Agency of the Year by Harper's Wine and Spirits in 2016, 2017 - and again in 2019 - Denomination has helped countless drinks brands launch or transform through effective and original brand positioning, storytelling and design. In the past six years Denomination has won six trophies from the rigorous DBA Design Effectiveness Awards, proving the positive impact of their work on their clients' businesses.

In 2021, Denomination was granted Climate Neutral Certified status: as packaging designers, sustainability is high on their agenda. As this is becoming an increasingly important global issue, Denomination specialises in helping clients to develop more sustainable and innovative solutions for their brands.

Rowena's insight, passion and knowledge about the drinks industry means she is a regular contributor to drinks and design press, and has lectured and chaired panels in design, innovation and drinks packaging.