Rosy Tsai Freelance Creative Director & Graphic Designer

ABOUT

Identity / graphic design for Taipei Fine Arts Museum’s 2021 exhibition Affect Machine: Self-Healing in the Post-Capitalist Era.

The visual concept was based on Rebecca Horn's Titanus Yellow (1988), a wall-mounted machine that rhythmically releases yellow powder to a glass funnel on the ground. This art installation appeals to the senses, thus encouraging the viewer to return to their own body and experience, making a fitting starting point for this exhibition’s identity; the idea is to connect the graphics with the various artists exhibited while, conceptually speaking, sending out a healing wave to gallery-goers.

The yellow circles in the main visual are laid out based on the funnel's cross-sections, with the ever-increasingly scaled-down circles and rhythmic graphic elements pointing to a mechanical funnelling motion.

Exhibition photography ©臺北市立美術館TFAM

MADEIT CREDITS

  • Taipei Fine Arts MuseumClient
  • * Rosy TsaiFreelance Creative Director & Graphic Designer
Add yourself to this project

Who liked - Taipei Fine Arts Museum’s exhibition Affect Machine: Self-Healing in the Post-Capitalist Era

Back to Taipei Fine Arts Museum’s exhibition Affect Machine: Self-Healing in the Post-Capitalist Era project