ABOUT
Identity / graphic design for Taipei Fine Arts Museum’s 2021 exhibition Affect Machine: Self-Healing in the Post-Capitalist Era.
The visual concept was based on Rebecca Horn's Titanus Yellow (1988), a wall-mounted machine that rhythmically releases yellow powder to a glass funnel on the ground. This art installation appeals to the senses, thus encouraging the viewer to return to their own body and experience, making a fitting starting point for this exhibition’s identity; the idea is to connect the graphics with the various artists exhibited while, conceptually speaking, sending out a healing wave to gallery-goers.
The yellow circles in the main visual are laid out based on the funnel's cross-sections, with the ever-increasingly scaled-down circles and rhythmic graphic elements pointing to a mechanical funnelling motion.
Exhibition photography ©臺北市立美術館TFAM
MADEIT CREDITS
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Taipei Fine Arts MuseumClient
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Rosy TsaiFreelance Creative Director & Graphic Designer











