About me

Senior freelance Design Director with 15+ years' experience leading brand, product, and design systems for global organisations and agencies.

I typically step in when teams need senior design leadership quickly, whether that's defining or evolving a brand system, stabilising quality across delivery, or supporting product and marketing teams under pressure.

Comfortable working hands-on or at leadership level across brand identity, digital products, campaigns,
comms, and large-scale design systems. Experienced in regulated and trust-critical environments, and used to partnering closely with product, marketing, and senior stakeholders.

Available for freelance, contract, and interim design leadership support, including short-notice engagements during periods of growth, transition, or delivery pressure.

Skills

Advertising, Brand / Logo Design, brand identity, brand systems, Campaign Design, Comms Design, Creative Review, Creative Standards, Cross-cultural Collaboration, Cross-functional Collaboration, design direction, Design Governance, Design Leadership, Design QA, design systems, Design Team Mentoring, Freelance Design Director, Global Brand Rollouts, integrated campaigns, Interim Design Leadership, marketing communications, Product Design (Oversight), Regulated Environments, Senior Design Consultant, stakeholder management, Trust-critical Products, UI Design Direction, UX Collaboration, visual identity

Sector Experience

Advertising, Airline, Automotive, Banking, Consumer Brands, Digital Products & Platforms, ecommerce, Energy, entertainment, financial services, Fintech, fitness, Healthcare, Hospitality, Insurance, Lifestyle, Luxury, Marketing & Advertising, media, Pensions & Insurance, Public Sector, Regulated Industries, Retail, Sports, technology, Telecoms, Transport, Travel & Leisure

Awards

Campaign BIG Award - Silver, Cannes Lions - Shortlist, Clios - Bronze, Creative Circle Award - Nomination, D&AD Award - In-book, D&AD Award - Wood Pencil, DMA Award Bronze, DMA Award Gold, DMA Award Silver, Dubai Lynx  - Shortlist, Dubai Lynx  - Winner, Eurobest Award Bronze, Loeries - Certificate, One Show - Merit

Clients

Allianz Insurance, American Express, AnalogFolk, Barclays, Booking.com, British Airways, Bupa, Diago Ltd., HSBC, IBM, Land Rover, Ogilvy UK, Playstation, Public Health England, R/GA, Sainsbury;s, Santander, Sony, The Sunday Times, TikTok, Virgin Media