About me

Effervescent. Labyrinth. Thump. Bungalow. Quintessential. Obtuse.
Why do I have a list of favourite words
Why not

I find it kind of fun. In fact, words give me a disproportionate amount of fun. I get a similar feeling from putting a knife in the right slot in the knife block on the first go. Or not stepping on any of the cracks when I walk on the pavement. It's not about what the words mean. It's about the way that they sound in my head when I read them, and the way that they feel in my mouth when I say them. It's almost like you could chew on them. Could put them in a smoothie to thicken it up.

Long story short what I'm trying to say is that I like words. A lot. And luckily enough for me, I get to write lots of words as a Copywriter at DDB Melbourne, where I've been since 2021. And even more luckily, my words have played a role in creating some weird and wonderful campaigns, many of which have been recognised at local and international award shows. In 2025, I was named as one of three finalists for the Cannes Young Lions competition, as well as picking up a Bronze Lion for my work on DyslexicU in Cannes.