About me
I'm a London based lead Creative with sturdy technology & strategy capabilities. Plus, a set of compelling Copywriting & Social Media skills.
With 20+ years of experience, I think about how content will be consumed. I understand how desktop vs. mobile, print vs. digital, and push vs. pull affects the way people read and retain information. I've written Digital, TV, Social, Interactive, Experiential, Press, Poster, Radio, Installation, Activation, PR, Apps and all other possible forms of communication campaigns.
As a Creative Director, I am used to leading a multidisciplinary team of creatives, technologists, product and graphic designers, through the process of defining opportunities, shaping strategies, creating concepts and designing and building disruptive projects; to orchestrate the vision of a multitude of brands.
My goal is to impact people's lives and create meaningful brand experiences, through advertising and innovation. Also worth mentioning that as a Creative, I'm very hands-on in Adobe Suite and client presentations with experience in London, Paris, Berlin, Sao Paulo & NY.
Skills
Art Direction, Creative Direction, Strategy Planning, Writing
Sector Experience
Automotive, Banking, Fashion, Pharmaceutical
Awards
Campaign BIG Award - Gold, Cannes Lions - Shortlist, Creative Circle Award - Nomination, D&AD Award - Wood Pencil