About me

I'm a multifaceted creative leader with a proven record of helping brands look better, tell more

engaging stories, and connect more deeply with their customers to drive sales and build brand loyalty.

Simply put, I build brands people love. A few examples:

At my previous agency, I led my small but mighty team in reimagining Johnson & Johnson's multibrand

loyalty program as a lifestyle content hub, and developed an e-commerce brand storytelling framework

for Neutrogena (among other J&J brands) that was singled out by Amazon as best-in-class. I also

spearheaded the US launch of direct-to-consumer contact lens brand Aveo, overseeing all aspects of

the Aveo brand experience.

While at that same agency, I developed an innovative service line that leveraged design thinking and

agile methodologies to enable intensive collaboration, rapid prototyping, and exponentially faster time

to market by inviting clients to our offices to work with my team in a focused, multiday sprint on highpriority,

strategically important projects.

When I ran my own agency, I created the ultra-premium, sustainable Signaterra brand for Benziger

Winery to capitalize on high-end, sommelier-led distribution channels, and repositioned the flagship

Benziger brand to target upscale, high-margin venues. I also named and launched several new products

for PNI Sensor Corporation, a leader in magnetic sensor technology.

Early in my career, I worked closely with Roku founder Anthony Wood to launch the Roku brand and

then directed all brand creative until the company went dark to re-emerge as the streaming juggernaut

they are today. The products have changed a lot, but the brand identity I designed in those early startup

days remains as fresh as ever.

Throughout my career I've managed multidisciplinary teams, client relationships, internal stakeholders,

and brands — sometimes all at the same time.

Skills

Advertising, Art Direction, Brand / Logo Design, Branding, Campaign Planning, Copywriting, Digital Marketing, Digital Strategy, Email Design, Motion Graphics, Packaging Design, Photography, Social Media

Sector Experience

Advertising, Branding, Design, Packaging

Awards

Chicago Athenaeum Good Design Award, IDSA Northwest Design Invitational Award (Gold)

Clients

Accenture, aveeno, Aveo Vision, Band-Aid, Benziger, Ducati, GatoNegro Wine, Illumio, Johnson & Johnson, Lactaid, LIsterine, Neutrogena, Roku, VSPT Wine Group