About me

STRATEGY | BRANDING | DESIGN | CONSULTING

Regardless of title, age or aptitude, we can all be design thinkers, observing the state of Anything with the intent to make Anything better.
As a creative person and designer, my persistent goal is to walk into the room listening - place context before content, analytics before strategy, empathy and insights before ideas.
I collaborate with, and support clients and agencies, using the power of design to humanize, simplify, and amplify products, services, experiences - brands.

Sweet spots: Visual and verbal theming, naming, positioning and brand strategy, creative and design direction, identity, film and motion direction, event design, electronic and print advertising.

Recent clients: Interactivity Foundation, BrightSpot, Cisco with PerspectiveLab/San Francisco, Feed America with OrangeSeed Mpls, Deluxe Corporation, Adventure Minnesota Films, Northcott Hospitality brands including AmericInn Hotels and Houlihan's Restaurants. Applied