ABOUT

Created by CHI&Partners and directed by Tom Barbor-Might through Rogue Films, the series will celebrate the stories of ordinary people across the world who have taken control of their lives, defying expectation and breaking down barriers.
Launching on Facebook before rolling out across [TBC - cinema and] social media, the campaign aims to target 18 to 35-year-old “young independents” who reject the 24-month contracts and one-size-fits-all approach of established networks. It will highlight iD’s commitment to giving customers more control over their mobile contracts and bills.
Dan Watts, Creative Director at CHI&Partners, said: Working on ‘Do Your Own Thing’ and spending time with people like the Fletcher Street Riding Club has been an incredibly rewarding experience. The creative ambition of this project is testament to iD’s potential as a new, future-facing challenger brand.”