About me

Rodrigo is a creative individual passionate about health advertising, an ideal field for purpose-driven communication with a positive societal impact.

He holds a degree in Advertising and Public Relations from the Pontifical University of Salamanca. Starting as an Art Director, he advanced to roles in Creative Direction, Executive Creative Direction, and full direction of the health area in a creative consultancy.

Rodrigo has collaborated with major pharmaceutical companies like Johnson & Johnson, Pfizer, Bayer, AstraZeneca, Roche, and Boehringer Ingelheim.

With 15 years in Healthcare, he consistently aims to generate ideas that drive profound sector transformation. This dedication led him to build one of Spain's most powerful teams specialized in this communication niche.

Currently, he leads the creative team at VML Health Spain, recognized as Health Agency of the Year at the CLIO 2024 and the best health agency in the country.

His campaigns have earned accolades at international festivals such Cannes Lions, Clio Health, LIA, Creative Floor or Eurobest, as well as national events like El Sol, CdeC, Best N'Beauty, EventoPlus, and Aspid, where he chaired the jury in 2022.

Skills

Art Direction, Creative Direction, Strategy Planning, Team Management

Sector Experience

Beauty, Healthcare, Public Sector

Awards

Cannes Lions, Clios, Creative Floor, Eurobest, Lia award

Clients

AbbVie, BMS, GlaxoSmithKline, Lilly, MSD, PFIZER, Regeneron, Roche