About me

Media executive with over 20 years of experience leading digital transformation and crafting data-driven strategies that boost brand recognition and business growth. Focused on innovative leadership, agility in dynamic markets, and consistently exceeding client OKRs.

Successful collaborations with top-tier advertising agencies, including DPZ, LVL, Dentsu McGarrybowen, R/GA, WMcCann, Africa Publicidade, McCann-Erickson, Fischer America, and Salles DMB&B.

Pro bono:

Participation in organizations that are pillars of the advertising industry:

Fiscal Council Director at Grupo de Mídia SP.
Member of the Technical Qualification Core at CENP (Executive Council of Standard Norms)

Recognition:

Nominated as one of the Top 10 Media VPs in the Brazilian market by Encontro de Mídias in 2021 and 2022.
Recognized as one of the Top 100 Managers in Brazilian advertising by Amigos do Mercado, consistently from 2018 to 2021.

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