About me

With over 15 years of digital and data analytics experience, Rodney is a certified GA and GTM specialist, who has migrated hundreds of websites and apps to GA4. He has helped organisations define objectives, build measurement frameworks, implement advanced data collection solutions, and develop insightful dashboards for domestic and global businesses across multiple sectors to provide actionable insights. As Head of Data & Analytics at Making Science, a technology company specialising in innovation and digital acceleration, Rodney helps clients to maximise the results from their advertising campaigns. He has experience in both agency and client-side companies.

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In the battle of ideas between data and creative, data is losing - here’s how to change that

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