About me
I'm a conceptual creative director and copywriter. I like to write tags, strategies and pitches, but also captions, lines and scripts. I like to build worlds, brands, platforms and campaigns, but also agencies, departments and creatives. I like to stand up and sell great work and make great work with talented people. I like few cliches and most exceptions to the rule. I like to know a little bit about everything, and a lot about little things. I'm from South Africa, based in Brooklyn, working worldwide.
Skills
Art Direction, Brand Stategy, Copywriting, Creative Direction, Film
Sector Experience
Automotive, Entertainment, New Media, Politics, Sports, Technology, Telecoms
Awards
Cannes Lions - Bronze, Cannes Lions - Shortlist, Clios - Bronze, Clios - Shortlist, LIA Award - Bronze, LIA Award - Gold, LIA Award - Silver, Loeries - Craft, Loeries - Gold, Loeries - Silver, One Show - Bronze Pencil, One Show - Gold Pencil, One Show - Silver Pencil
Clients
Apartheid Museum, BMW, DAZN, Eastbay, Hilton, Jameson, Land Rover, Lidl, McDonald’s, Mercedes-Benz, Nando’s, Nissan, Our Next Energy, PFIZER, The Biden Campaign, Therabody, VistaPrint
on 10th April 2023 Project featured:Pfizer 'Science Will Win'
on 14th April 2025