About me

Product Design expert and team leader, focused on producing real value for the user and the business with proven results. 7 years senior management experience, and 15 years of hands-on UI Design and UX Design with a user-centric, data informed approach based on Design Thinking. Building and leading passionate multi-disciplined teams with great culture.

7 years product design team senior management - 15 years hands-on UI and UX design

Mobile app design - Interaction design - UX research - User advocacy - Data informed design

Responsive web and mobile design - Design thinking - Design systems

UX Design/Wireframing/Rapid Prototyping:

Pencil and paper, Axure, Balsamiq, Invision, Marvel, XD

UI Design/Mobile/Web/App:

Sketch, Zeplin, Photoshop, Invision Studio, Figma, Fireworks, Illustrator, Flash

UX Research:

User journey mapping, workshops, expert reviews, lab/remote usability testing, competitor analysis

Project management/team collaboration:

Wrike, Slack, Jira, Confluence, Rally, Redmine, Trello, Teams, Zoom


Interactive Design, Product Design, UX/UI, Web Design

Sector Experience

Design, E-Commerce, Finance, Gambling, Marketing, Print


Betfair, Blue Square, Fly53, G4s, Gain Credit, Goodprint, Grosvenor Casino, Macallan, Mecca Bingo, MTV, MySpace, Paddy Power, Rank Interactive, Slug & Lettuce, The Ministry Of Justice, volkswagen

#20 Ranked Design Manager
Currently No Recommendations
On the web
Perm, Freelance, Remote
South Harrow
Skill Level
Senior, Director
Creativepool member since 18 December 2012