About me

Rob started his career at DMB&B where he created memorable award winning work for Ernst & Young and Crest. This was followed by 5 years at Darcy where he worked on Heineken (Bronze Lion) as well as Procter & Gamble. After Darcy he continued his career at Saatchi & Saatchi creating memorable award winning campaigns for TheraFlu, Olympic Paint and Air Tahiti Nui (Silver Lion). This was followed by a Creative Director position at BBDO where he worked on Cingular, transitioning the brand to AT & T as well as Bank of America. He then returned to Saatchi as Creative Director where he created high profile work for Wendy's and Miller High Life.

Rob joined Grey in the Spring of 2010 to work on Febreze and had an immediate impact on one of the greatest creative turn-arounds in the history of the industry. His "Blindfold" campaign was the first global work for Febreze and it garnered a Silver and Bronze at Cannes in 2011. The following year the campaign was awarded a Bronze and Black Lion for Creative Effectiveness.

Rob went on to run the Long Horn Steakhouse and Advil accounts before becoming the creative lead on Smucker's, Jif, Folgers, Pillsbury, Bumble Bee, The National Park Service, Robitussin, and Preparation H, among several other clients. His most recent creative accomplishments include an astounding 7 Lions at the Cannes Festival in 2015, including Grey's first ever Grand Prix for Volvo's "Greatest Interception," and another 4 Lions in 2016 for "Gun Crazy," Grey's latest take down of gun culture in America. He had previously won a Titanium Lion for "Unload Your 401K," another gun control initiative that wasn't just a great idea, but actually made a difference on an issue that is almost impossible to move the needle on in either direction. In addition to all the Lions, Rob has also made his mark on the D & D and One Show with multiple awards.

Rob lives in Fairfield Ct, with his wife Maria and two amazing children Serena and Massimo (akaMax) and Lilly his loyal Dachshund.

Skills

Activation, Advertising, Awards, Brand / Logo Design, Branding, Creative Direction, new business, Social Media, Team Management

Sector Experience

financial, Mobile, Packaged goods, Pharmaceutical, Point of Sale, psa, Travel & Leisure

Awards

and more... ;), Cannes Direct Grand Prix, Cannes Effectiveness, Cannes Titanium, D&AD Award - Yellow Pencil/White pencil, One Club Award - Gold

Clients

Ally Bank, Febreze, Heneiken, JMS Smuckers, Miller High Life, National Parks, Papa John's, States United for gun Comtrol, Volvo

Trade Associations

art directors club, d&ad, The One Club

Recommendations
- 
Currently No Recommendations
Achievements
Project featured:Febreze COUCH
on 27th June 2017
Project featured:2015 Volvo interception case study
on 27th November 2019
Contract
Perm
Location
New York
Skill Level
Senior, Director
Languages
English
Creativepool member since 16 June 2017