About me
Cutting his teeth in the 90s as a creative in Portland and San Francisco, Rob returned to Australia as the Creative Director of RBI - one of Australia's largest publishers in 1999 - where he launched countless magazines and web sites, and won several major awards, including Australian Designer of the Year.
After a stint helping Foxtel roll-out their brand and customer retention programmes, Rob was appointed Creative Director of 3 mobile where he helped create some of the world's most innovative mobile sites and applications.
After Vodafone merged with 3 mobile, Rob became responsible for the brand governance throughout Vodafone Australia. He also founded a highly successful internal agency responsible for the creative output of all retail campaigns, retention campaigns, plus the design of Vodafone's 21,000+ stores. Rob also led several ATL campaigns, including the successful launch of Vodafone's 4G network.
In 2011 he was invited to be an Advisory Board Member to the B-Change charity.
In 2015, Rob was appointed Creative Director of Cummins&Partners where he led the creative on campaigns, appearing on TV, OOH, and TTL.
In late 2015, Rob launched his own business, where he helps big brands get better.
Rob is passionate about music and art, and spends his spare time with his family traveling, and playing football [very badly].
Skills
Brand / Logo Design, brand identity, brand strategy, Creative Direction, digital design, Retail Design
Sector Experience
Awards
Best Advertisement 2001, 2003, 2004, 2005 Bell Awards (Highly Commended 2002), Best Advertising Campaign 2001, 2003, 2005 Bell Awards, Best Magazine Cover 2004 Bell Awards, Best Mobile Product or Service Award 2010 AIMIA Awards, Best Multimedia Campaign 2002 BDA Promax Awards, Designer of the Year 2001 Bell Awards (Highly Commended 2003, 2005)