About me

Multi-award-winning, hugely experienced and strategic creative leader specialising in media brands and entertainment marketing. I bring brands, products and ideas to life with purpose-led, holistic creative strategy and art direction.


From the big picture to the smallest design detail I make brands make sense - for consumers and those working with the brand - through insight-driven positioning, visual identity, tone of voice and multi-channel marketing. eg. discovery+, Discovery, Animal Planet, Motortrend, TLC, ID, Quest, dplay, Really, Food Network and HGTV.


20 years experience overseeing brand identities, marketing campaigns, social media and branded content and literally 1000s of on-air promos for Discovery Networks, BBC and UKTV. I champion big ideas and brilliant talent, nurturing both with collaboration and craft. I am also a highly experienced copywriter and director.


I build and lead creative teams, in-house and agency-side, large and small, staff and freelance. I expect creative excellence and disruptive thinking, and in return offer strong stakeholder management, strategic and holistic direction and a close-knit family team culture.

My team at Discovery have twice won Best In-house Creative Team (Promax Global), Media Brand of the Year (Media Week) and Best Channel Marketing (Broadcast) alongside over 250 awards from PromaxBDA, Broadcast, Cannes Lions, Design Week, Clio and Edinburgh TV Festival.

I also operate as an advisory board member, coach and mentor, and work pro-bono for good causes and organisations.


Art Direction, Brand / Logo Design, Branding, Copywriting, Creative Direction, Promotions, Team Management

Sector Experience

Advertising, Audio / Visual, Brand Management, Branding, Broadcasting, Creative Services, Marketing, New Media, Television


Bass Award, Cannes Lions - Bronze, CiB Award, Clios - Silver, Creative Review Annual - In-book, D&AD Award - In-book, Design Week Award - Category win, IVCA Clarion Award, Kinsale Shark Award, Media Week Award, Promax Award


BBC, Discovery Inc, UKTV Creative

Currently No Recommendations
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Senior, Director
Creativepool member since 7 September 2018