About me

I've been creating award-winning creative ideas and crafting exquisite copy for major global brands for over 20 years. Most of that time was spent in some of the best creative, digital and customer engagement agencies in London including AMV BBDO, McCann, TBWA\GGT, Kitcatt Nohr and LIDA/M&C Saatchi.

I specialise in working directly with agencies or clients on ideas and words that get people to do something. Be that buy, click, download, vote, share and like.

When it comes to tone of voice, I'm somewhat of a specialist as well. I've helped countless brands define how they speak and sound to give them a clear voice in the market place.

As a former Executive Creative Director, I'm also highly experienced at leading creative departments, pitches and large client workshops and presentations. So I'm equally at home grappling with big multi-team, multi-stakeholder and multi-national projects as I am, tackling fast turn-around copywriting projects.

I'm now consulting and copywriting and sharing my wealth of experience direct with the industry and clients alike.


Advertising, Animation, Art Direction, B2B, B2C, Brain storming, Brand Management, Branding, Business Management, Communications, Copywriting, Creative Direction, CRM, Digital Marketing, Digital Strategy, Direct Mail, Email, Email Design, Email Marketing, Experiential Marketing, Interactive Design, Internal Communications, International, Internet, Management, Marketing, Mobile Marketing, Point of Sale, Problem Solving, Public Speaking, Quality Control, Radio, Script Writing, Search Marketing, SEO, Social Media, Storyboarding, Teaching / Lecturing, Team Management, Television, Web Design, Wireframes, Writing

Sector Experience

Accounting & Finance, Advertising, Agriculture, Airline, Automobiles, Automotive, Banking, Beverages, Books & Periodicals, Brand Management, Branding, Catalogues & Brochures, Charity / Not for profit, Cinema, Communications, Computing (Software), Consumer Durables, Digital (SEO, PPC, SEM...), E-Commerce, Emergency Services, Environmental Health, Farming, Fashion, Fishing, FMCG, Food & Beverages, Footwear & Accessories, Foreign Affairs, Furniture, Fixtures & Equipment, Gambling, Government, Health, Health & Safety, Hotels & Resorts, Household Goods, Information & Advice, Information Technology, Insurance, International, Investment, Legal, Mobile, Museums, New Media, Newspapers, Oil & Gas, Outdoor, Parks / Theme Parks, Pensions & Insurance, Personal Care, Pharmaceutical, Point of Sale, PR, Print, Public Sector, Renewable Energy, Restaurant / Cafè, Retail, Security, Social Enterprise, Software, Sports, Tailoring, Telecoms, Tobacco, Trades, Transport, Travel, Utilities, Water


Campaign BIG Award - Silver, DMA Award, Golden Drum Award - Gold, Over 50 including Cannes Lions, Roses Design Award, The ECHOs

Currently No Recommendations
On the web
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Senior, Director
Creativepool member since 13 July 2020