Robert's work

About Robert

I've been creating award-winning creative ideas and crafting exquisite copy for major global brands for over 20 years. Most of that time was spent in some of the best creative, digital and customer engagement agencies in London including AMV BBDO, McCann, TBWA\GGT, Kitcatt Nohr and LIDA/M&C Saatchi.

I specialise in working directly with agencies or clients on ideas and words that get people to do something. Be that buy, click, download, vote, share and like.

When it comes to tone of voice, I'm somewhat of a specialist as well. I've helped countless brands define how they speak and sound to give them a clear voice in the market place.

As a former Executive Creative Director, I'm also highly experienced at leading creative departments, pitches and large client workshops and presentations. So I'm equally at home grappling with big multi-team, multi-stakeholder and multi-national projects as I am, tackling fast turn-around copywriting projects.

I'm now consulting and copywriting and sharing my wealth of experience direct with the industry and clients alike.