About me

Hello! My name is Roberto and I'm a Brazilian copywriter working in advertising, digital,
promotion and events for brands such as Heineken, Unilever, P&G, Microsoft, Santander,
Sanofi Aventis, L'Occitane Group, Mars, Reckitt, JBS, General Motors, Toyota and Pirelli for
over twenty years.
I started back in 2002 working in Design and since then I've been in some of the biggest South
American agencies in advertising, digital marketing, promotion, trade marketing, incentive
campaigns, Live marketing and incentive travels.
I've been part of global groups such as TBWA, Omnicom, Voqin as well as local power players
in Brazilian communication.
From the beginning I developed a sense of teamwork and then, as I honed my leadership skills,
as the head of copywriting and right-arm man for my Creative Director, I got promoted to
Associate Creative Director leading a team of 6 people, responsible for Heineken and all it's
brands on national grounds. During this time, I led the project of the first Brazilian app for
Heineken, a project that won three prizes in the most important award in Brazil.
Two years ago I decided to leave the lead to once again delve into creative copywriting.
I'm now living in London and working for International agencies in places like Houston and São
Paulo.

Skills

Copywriting, Social Media, Team Management

Sector Experience

Advertising, Arts, Communications, Design, Digital (SEO, PPC, SEM...), Event Organisers / Management, Retail, Social Network / Community

Clients

BIC, Cargill, Heineken, L'Occitane, Microsoft, P&G, Santander, Unilever