About me

I'm a design driven creative doer who is always trying to find the right solution for every challenge.
As a trained designer and journalist, user experience and good product design are my passions. It is not only color, shape, and typography that are important but also channel, time, and device that influence the design of the product. This is where my experience and skills come to the best use where "know your audience" has been guidance for me in my profession for many years.
Today I am working as Principal UI / UX Designer at Rystad Energy at its HQ in Oslo, Norway. Rystad Energy is an independent advisory, research, and energy intelligence company equipping clients with data and insights that power better decision-making. As Principal UI / UX designer I am responsible for all the company's digital client-facing products having user-friendly, efficient, and appealing user interactions and surfaces. This includes driving and leading all UX work and ensuring consistent and good UI and design across all platforms.
Before joining Rystad Energy I was working as UX Lead, Personnel manager, and Business developer in the creative department at Sopra Steria. Sopra Steria is a European Tech leader recognized for its consulting, digital services, and software development.

Prior to Sopra Steria, I was a full-time Senior UX Designer consultant for ItumX, which is a Norwegian digital agency and has clients such as Komplett Bank, Eika, Ekornes, Nordic Semiconductor, TOMRA, and others.
In my role as Senior UX Designer I was responsible for the design team and the productions/deliveries ItumX made. The work with clients and their products involved working with content, A/B-testing, and development of KPIs and dialogue regarding marketing- and design strategies. My job duties also included being a UX advisor and UX Strategiest for some clients.
Before I started as a consultant I was the Design Director at NHST Media Group - Global Publications. During my six years at NHST Media Group, I worked with Business & Editorial Development and led the design & development process of NHST Media Group's Global titles with a focus on digital development.
At the Global Publications, I redesigned both print and digital products for TradeWinds, IntraFish, Recharge & Upstream.
Prior to moving to Oslo and working at NHST Media Group, I worked at the advertising agency Raring, where I was Art Director & Studio Manager and worked with clients such as Sony and The Phone House.
Lately, I have updated my digital skills, for example with a course in UX Writing. Also hold diplomas in UI & UX and Interaction Design, both at Berghs School of Communication, and Digital Strategy from Hyper Island. I also have a Master's of Journalism and credits in Media- & Communication Studies, Art History, and Marketing.
This plus more than two decades of experience in the media industry will help you take your products to the next level.
Check out my portfolio at .com
All the best
Robert Macli