About me

I have a rich history of successful leadership roles at some of the world's most respected advertising and marketing agencies, including:
- Creative partner @ Toucan London
- Exec Creative Director @ McCann Demand
- Exec Creative Director @ Kin & Carta
- Creative Director @ AMV BBDO
- Creative Director @ Rapier London

I've consistently pushed the boundaries of creativity and strategy. blending creativity with technological innovation and customer focus to win awards for the effectiveness of an enviable body of work.

I have a relentless drive and passion for turning ideas into impactful campaigns and helping clients, brands and teams achieve new heights. Whether restructuring departments, leading mergers, working direct with the C-suite to reposition brands, and the creative reputations of agencies, I thrive on creating work that resonates and drives success.

Career Highlights:

- Revitalised multiple agencies across the UK and Europe, leading mergers, rebrands, and the restructuring of creative departments to consistently deliver industry-leading work.
- Reinvigorated a struggling agency, growing it into a £10M business within two years.
- Restructured underperforming teams, enhancing creative output and significantly improving bottom-line results.
- Extensive experience in leading top-tier, cutting-edge agencies across diverse sectors, blending creativity with technological innovation and customer focus.
- Confident and concise presenter of ideas, thought-leadership, and workshops able to work alongside and direct C-suite management for brands and organisations.
- Most recently, I led the successful merger and rebranding of two agencies under the fast-growing Sideshow Group, creating 'Eleven Miles' and overseeing a team of nearly 40 creatives and production experts.

Skills

Advertising, Campaign Planning, Client Services, Creative, Creative Direction, Marketing Strategy

Sector Experience

Accounting & Finance, Agriculture, Airline, Automotive, Banking, Beauty, Beverages, Branding, Business Management, Charity / Not for profit, Cinema, Communications, Computing (Hardware), Computing (Software), Conservation, Consulting Services, Defense, Education, Farming, Fashion, Film (Feature), Film (Short / Documentary), Finance, Fishing, FMCG, Food & Beverages, Footwear & Accessories, Government, Personal Care

Awards

BIMAs - Commendation, Campaign BIG Award - Nominated, Campaign Direct Award, D&AD Award - In-book, D&AD Award - Nomination, DMA Award Bronze, DMA Award Gold, DMA Award Shortlist, DMA Award Silver, Golden Drum Award - Gold