About me

A dedicated, passionate and focused sports industry professional with a proficiency in the areas of sports marketing, sponsorship and event management having worked with several agencies on various large scale event and commercial projects, building key relationships over time with multiple stakeholders including governments, sponsors, broadcasters, international federations and market research companies. A highly accomplished, forward thinking executive who can demonstrate a clear understanding of sponsorship and commercial requirements.
Acquired a sound knowledge of the Asian sports market through on the ground experience and completing a 2 year research project as part of an MA in Sports Management exploring global consumer preferences to assess the impact of international sponsorship as a marketing tool for European football clubs seeking to develop brand identity throughout the APAC region..