About me

Creative Director Specialising in Immersive Experiences, Gameshow Design, and Story-Led Projects.

Creative direction rooted in emotion, story and space.

I'm a Creative Director and immersive experience specialist with 20+ years shaping story-driven projects across theatre, live events, cruise entertainment and branded experiences.

I design experiences that put the audience at the centre—whether it's an interactive spy mission using AR, a live gameshow on a cruise ship or a large-scale walkthrough filled with sound and suspense.

Clients bring me in to create:
- A clear and original vision
- Strong narrative throughlines
- Emotional, story-led environments that stay with people long after they leave

Selected work includes:
- Operation Ghost Raven - the cruise industry's first immersive spy mission for kids (MSC Cruises)
- Murder on the Ocean Serenity - an app-based mystery with 90%+ guest engagement (Explora Journeys)
- Win It in a Minute - a high-energy gameshow combining projection and live hosting
- Future Makers - a national co-creation programme that increased youth engagement by 40%

My background in theatre and new writing means I know how to shape compelling story structures and make every detail count. I bring that same depth and clarity to every immersive or commercial brief.

What I bring:
- Clear creative leadership
- Story-first thinking
- Experience with scale
- End-to-end delivery: concept, scripting, and production

If you're building something immersive, playful or ambitious—I'd love to help make it real.

Skills

audience engagement, Creative Direction, Cross Sector Collaboration, dramaturgy, Immersive Experience Design, Narrative Development, Project Leadership, Script Writing, Story Design

Sector Experience

Audio / Visual, Cruise Entertainment, Cultural Consultancy, Education, Immersive Entertainment, Interactive, Live Entertainment, Theatre