About me

I head up the design team of Creative Agency, Born Ugly, having extensive experience in brand design, and creative strategy 
across a whole host 
of sectors on a local and global stage. 
Whether that's bringing a 'refreshingly optimistic' redesign to one of Carlsberg's global power brands Somersby, or helping to change perceptions of the vegan category by starting a positive food rebellion with VFC.

In my near twenty years in the industry I've worked in Melbourne and London, but I'm primarily based 'up north' in Leeds. As a typical Yorkshire man I quietly celebrate being winner of multiple creative and effectiveness awards (but with a strong sense of pride!). My approach is fuelled by curiosity and strategic thinking. From helping to define the challenge, by often uncovering an 'Ugly Truth', to activating a creative and distinctive 
solution. 


Beyond the day to day I enjoy guest speaking, and working closely with universities and design communities to support the next generation of creative thinkers.



Skills

Brand Stategy, Branding, Graphic Design

Sector Experience

Charity / Not for profit, Energy, FMCG, Food & Beverages, Healthcare, Retail, Transport

Awards

Creativepool Annual Gold, DBA Design Effectiveness Award, Design Week Award - Category win, FAB Award, Roses Design Award, The Drum Award, Transform Award

Clients

Argos, Arla Foods, Asda, Carlsberg, Gatwick Express, MitoQ, Morrisons, Nestle UK, SSE, Tesco, transpennine express, VFC