About me

As a former Design Manager on the corporate side, Rob is well-aware of the business needs and shareholder concerns that can accompany the strategic or creative choices of a brand. He has a passion for delivering breakthrough creative, being first to market and breathing new life into stagnating brands. In his near 20-year career, Rob has won several design excellence awards for his brand design and campaign strategy work. Rob's love of consumer brands spans the globe, with experience managing the creative efforts of some of the world's most iconic and enviable brands including Pampers, Kroger Private Label, Kraft Cheese, Philadelphia Cream Cheese, Kellogg's Frosted Flakes and Hershey's.

Rob's achievements

Site Achievements

Top 25

Judging

Rob Roach has sat on the Creativepool Annual jury.

Annual 2026 Judge Packaging

Annual 2022 Judge Creative Leader of the Year

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