About me

I was born in North Queensland, Australia, I live in London, I'm half Chinese, half Danish, I have an Italian wife and a daughter named India.

After graduating with a . in Visual Communications from Sydney College of the Arts, I worked as a typographer at Face. The Type Workshop., in Sydney, before traveling to London where I worked for Ogilvy & Mather and J. Walter Thompson.

I returned to Sydney to work as a Graphic Designer before coming back to London and a career as an Art Director, Writer, and Creative Director.

I've worked on projects for most of the advertising and marketing agencies in London as well as design, branding, digital, PR, and experiential agencies. I also work directly with clients, from strategy and concepts to production and final execution.
I've supervised projects overseas for clients such as Wrigley's, Unilever, Nintendo, and Kellogg's, and worked in Singapore, Milan, Tokyo, Los Angeles, Munich, Paris, and Sydney.

My category experience spans FMCG, financial, alcohol, telecoms, health, and beauty, among others.

I've won awards at Cannes, D&AD, Creative Circle, EuroBest, Clio, One Show, British Television Awards, Pentawards, Australian Writers & Art Directors Awards, and the IPA Effectiveness Awards. I've also twice been a judge at D&AD.

I was the Regional Creative Director (EMEA) at Saatchi & Saatchi (London) working on the Head & Shoulders brand for Proctor & Gamble.
I was also the Global Executive Creative Director at FCB (Hamburg) for Beiersdorf, including the Nivea and Nivea for Men brands. Responsible for driving, developing, and overseeing creative work across all media.

Most recently I was Creative Director at big fish(R) an award-winning brand, design + marketing consultancy, where I, with my team, won their first D&AD Pencil and Platinum Pentaward.

Skills: Ideas, Creative Direction, Art Direction, Writing, Graphic Design, Design Direction, Typography, Coaching & Mentoring.

Interests: Tennis, Snowboarding, and blowing my own trumpet.

Awards:
D&AD: 2 Graphite Pencils, 11 Wood Pencils
Cannes Lions: 2 Silver, 1 Bronze
Creative Circle: 5 Gold, 3 Silver, 2 Bronze
Pentawards: Platinum
Eurobest: 3 Gold
Kinsale: Gold
British Television Awards: 1 Silver, 1 Bronze, 1 Diploma
Campaign Press Awards: Silver
Epica: Silver
Clio: Bronze
One Show: Merit
Campaign Media Awards: Gold
IPA Effectiveness Awards: Gold
ThinkBox - Best use of sponsorship
CIM - Best Digital Marketing Campaign